The National WIC (Women, Infants and Children) Association has partnered with Sesame Street Workshop to help children make healthy habits a part of their daily routines.

WIC Programs across the nation are delivering new child and family-friendly messages from the Sesame Street Muppets to aid in implementing the Program’s new WIC food packages. For the first time in over 34 years, WIC’s food packages include fruits and vegetables, whole grain products, reduced-fat dairy options, and culturally appropriate food choices including tofu and soy beverages options for WIC’s diverse populations.

As a way to introduce friendly messages into each state’s new food package rollout, 3.6 million Sesame Street’s Healthy Habits for Life multimedia outreach kits will be distributed to WIC families. The kit consists of an original DVD and storybook starring the Sesame Street Muppets and featuring “The Get Healthy Now Show” which encourages children to explore ways to eat and drink so that they can play, learn, and grow up healthy.

Learn more and download the Healthy Habits kits in English or Spanish here.