The WIC Outreach Manager organizes and evaluates outreach activities, partnerships, and scheduling to assure the fulfillment of team goals related to WIC Community Innovation and Outreach. The WIC Outreach Manager identifies structural and systemic barriers to receipt of WIC by underserved populations including the homeless, people with limited English proficiency, college students, elderly, blind and disabled people, cultural and ethnic minorities, veterans, and people of color. The goal of this position is to increase WIC education, engagement and collection of community-level data for the purpose of increasing Wisconsin WIC enrollment and reducing disparities in program delivery through the use of an innovative incentive model that targets both WIC participants and program partners.

Essential Duties and Responsibilities

• • Work with its existing local and statewide networks and partnerships including our network pantries, meal programs, shelters, and Stockbox senior distribution sites to increase WIC awareness and participation.

  • Connect to WIC-eligible participants at Summer Meals sites, SNAP Outreach sites, and through the members of the Hunger Relief Federation.

  • Establish new partnerships with local healthcare systems, Federally Qualified Health centers (FQHC) and community organizations.

  • Conduct outreach-driven WIC Participant Data Collection Project that includes focus groups, surveys, and interviews.

  • Target eligible WIC participants statewide with an increased focus on rural, tribal and minority communities in Milwaukee, Racine, Kenosha, Rock, and Brown Counties.

  • Direct WIC outreach activities and manage the facilitation of participant surveys.

  • Compile data and findings, replicable strategies, best practices, and recommendations that other communities and WIC providers can use to maximize program enrollment.

  • Leverage and complement existing strategies in collaboration with Wisconsin DHS’ WIC Department, including the “WIC Mom Strong” campaign, TUFTs Telehealth and modernization efforts.

  • Assist in communicating the results of research and data analysis through presentations and/or publications via Hunger Task Force’s website and our publications/research page.

  • Collaborate with Policy Analyst and Advocacy Director on outreach priorities and strategies; tracking key data and policies related to hunger issues.

  • Identifies the need for culturally competent collateral for outreach within specific target populations and assists with the creation of digital and print materials with the Development Team.

  • Establishes ongoing support relationships with the FoodShare Advocacy Team at Alicia’s Place and Robles Self-Service Centers, matching customer language and cultural needs.

  • Provides regular evaluation of outreach activities, informing reports and proposals.

  • Represent organization and participate in meetings, events, and conferences where appropriate. Disseminate information as needed.

Education and/or Experience

Bachelor’s degree (B.A.) from four-year college or university; or one to two years related experience and/or training; or equivalent combination of education and experience.

Certificates, Licenses, Registrations

Valid WI Driver’s License

Other Skills and Abilities

Bilingual skills preferred.  Experience working with low-income people in a customer service or social work capacity, experience or familiarity working with non-profit organizations.

Salary Range: $45,000 – $60,000